How do we pick and select the best design in the garment business ?

There are a lot of ways to select the best design in the garment business. But we always pick and select the design which is latest in trend and according to the season. We also see that the design is according to the body type of our customers. The colour combination should be soothing and pleasant to the eyes. And it should also be matching with the other garments. Sometimes a particular design looks good on paper but when you try it on, it doesn't look as good. That's why we always take feedback from our customers before finalising any design.